A brand new logo and identity created for an independent bakery, The Austrian Kitchen, to reflect the traditional and modern flair behind their baked goods.

To ensure this balance between the two, typical elements that epitomised the country, such as the landscape, textile patterns, food and crockery are depicted in a modern, illustrative manner. This combined with the right typeface brought forth a unique mark for the business.

To maximise its versatility, the logo can be broken down into separate elements depending on its application; be it packaging, stationery or web elements.

THE AUSTRIAN KITCHEN