CHOOSE LOVE CAMPAIGN MURAL

I’m so excited and honoured to share this project I worked on for humanitarian charity, Help Refugee’s CHOOSE LOVE campaign. They reached out to me after the @secret7s event asking if I’d be interested in getting involved in creating a graphic that would support the promotion of their first-of-a-kind shop. So obviously I went all out and painted a mini mural!

Using their slogan “LOVE WITHOUT BORDERS” I wanted this piece to be bold, engaging and oozing plenty of positive vibes. I wanted it it to encourage us all to think twice about supporting the many families fleeing their countries, in the riskiest of situations, simply to seek refuge in ours. I wanted it to remind us to replace any resentments and judgement with love, warmth and compassion. To remember to remove ourselves from our comfy privileged shoes and put ourselves into theirs, ask ourselves, how bad must it be to risk EVERYTHING to bring your family to safety?

Here’s a few behind-the-scene images and time-lapse to give you a glimpse into the work that took place. The mural is painted on a 2.4x2.4M exposed plywood canvas roughly taking 3 whole days to draw and paint. More images can be found on the WORK section of the website.

We have another feature over on the Creative Boom Magazine! This time, it’s a sole feature on the series of type-locks I created over lockdown as way of promoting positivity and hope. I’m absolutely chuffed with this so if you fancy a read, do have a look here!

Custom-made and designed A-boards

I had the pleasure of designing and creating two bespoke A-boards for Scottish company Colab Scotland, a collaborative hub housing Scotland’s freshest brands.

The design process had started pre-covid days, and then the production of it had to sadly be stalled until the lockdown eased up. The A-boards where designed in keeping to their brand aesthetics, with a view to grabbing peoples attention and directing them into the building. This was a good three week’s worth of work - a week for designing and two weeks of production.

If you’re interested in some bespoke custom-made signage, drop me a line!

IMAGE CREDIT : Molu Designs
[All rights reserved ©MoluDesigns]

#postersforthepeople BANNER

I was invited by @ingoodcompanyleeds to create my own #postersforthepeople banner back about a month ago when it first launched as a way to promote positivity and uplifting messages to all the frontline workers for everything they’ve done over the last four months.

Having started on it so late, I wanted my contribution to be words of encouragement and reassurance, but one that would be applicable now as we ease out of lockdown. ‘YOU GOT THIS’ is to remind you (because it’s understandably so easy to loose sight of hope right now), that we can indeed find the strength to face any hurdles and fears we may face at a time of chaos and uncertainty.

The typelock was kept simple but bold - the hierarchy of the words intentionally stacked to grab attention and make YOU stop and to be reminded that you got this!

It’s been so much fun painting this piece and again, completely honoured to be involved in this incredible initiative. I’ve had this in the studio (unfinished) for so long that I’m actually delighted to see it done and hanging up. Mind you, I have to say I’m a bit reluctant to leave it out too long... 🙈

Anyhooo...there you have it! YOU GOT THIS folks! Things will get better. And as always, forever grateful to all our frontline workers, many of whom are on the brink of utter exhaustion. Hope these pieces of creativity brings a lot of positivity your way!

POSTERSFORTHEPEOPLE

I’m delighted to announce that my billboard contribution to In Good Company’s #posterforthepeople campaign got launched!

You have no idea how stoked I am about this. I’ve worked for various folk on large scale projects that to finally see one of my very own work up at that scale is truly something!!! I cannot thank In Good Company and FYI enough for giving me this amazing opportunity to showcase my work, alongside @studiodotbuild and @hyrograff in their latest billboard takeover at Hyde park corner in Leeds as part of the #Postersforthepeoplecampaign.

With all that’s gone on in these last three months, I wanted my message to be on Unity - a reminder, so to speak, that we need really to be kind to each other and work together through times of adversity. The typelock playfully highlights the key word ‘UNITY' in the word Community. It’s right there in the word! I intentionally kept the design simple yet bold so that the message was both legible and crystal clear to all those who pass by. 

FROM UNITY COMES COMMUNITY!

For more images of this project, hop over to my projects page here, and a lovely feature on Creative Boom Magazine!

HOPE typelocks

“HOPE IS A WAKING DREAM” - As life gets put on the slow lane, work stalls, and plans come to a halt during these unprecedented times let’s not forget to hope. Here’s visuals of the many projects I dream of making happen!

IMAGE CREDIT : Molu Designs
[All rights reserved ©MoluDesigns]

COMMISSIONED ‘NO. 32’ SIGN

I’m so delighted to have worked on this commissioned piece last week. Not only was it great to be painting again (even if it was WFH) but I have well and truly fallen for this colour combo. Lush right? The client wanted me to design and paint the number ‘32’ as a gift for her husband’s birthday (it’s his special lucky number) and so here’s the final piece - lettering enamel on a 450x450mm plywood board!

Well, hit me up if you want to commission me for any custom-made signs. All designed and painstakingly painted with love! (As you can see, it’s not just letters I create hah!)

IMAGE CREDIT : Molu Designs
[All rights reserved ©MoluDesigns]

BREAKING BARRIERS

This was a typographic installation project that sadly didn’t materialise this year for the ALTSUMMIT. It would’ve been my first one abroad too! But hey ho, sometime things just don’t always go the way you hoped and you keep going until it does. Anyway I thought I’d share it here as a way of keeping it alive and because it means a lot to me.

'Breaking Barriers' is about the strength and courage of women who "break free" from cultural and societal traditions, expectations and stereotypes in pursuit of their dreams. It stems from my own personal identity and experiences - Having been brought up in an Indian society where the creative realm wasn’t typically considered as a “career”, I naturally conditioned myself into thinking that training to be an architect was the closest to thing to creativity that was culturally and socially approved. Well over a decade later, completely disillusioned by my career choice and the direction it was leading, I made the big plunge into forging my very own creative path as a graphic artist. This was the start of a very painful, albeit empowering, journey of ‘breaking free’ from all societal and cultural norms, expectations and metrics that once defined me.

So while this may never have hit the walls of California, I want it to be a reminder to all of you here, on similar roads to me, of the courage it took/takes to go down a route that completely redefines us. This is our self-affirmation, so to speak.

What do you think of it? Would you like to see it on a wall somewhere? If you know a way to help, do let me know!

IMAGE CREDIT : Molu Designs
[All rights reserved ©MoluDesigns]